Square Toonz is the unit of xG Publishing dedicated to production and services for the world of cartoons, animated graphics and content.
As a producer and IP agency, Square Toonz works in international talent recruiting, licensing, cross-media marketing, creation of jingles, characters, complete series and animation in 2D, 3D, stop motion and clay stop motion, including projects for third parties. With its sister companies in the xG Publishing Group, it duplicates and prints physical media and packaging for the online and store-based distribution and promotion of all kinds of content. It also produces tutorials, edutainment, branded content and commercials using any animation technique.
Square Toonz is a division of Square, one of Italy's best-known post-production houses. From its headquarters in Milan and branches in Rome and London, it delivers multilingual voiceover, animation and post video services for international production companies.
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IP AGENCY
Creativity
Screenwriting
Storyboards
Licensing:
Search, handling and sales of intellectual property
Creation and handling of editorial attachments and associated issues
Handling negotiations for royalties
publishing rights,
parody rights,
master rights,
interpretation rights,
synchronisation rights
Research and management of testimonials
Contracts
Consultancy and legal representation
Merchandising organisation
Sector events and trade fairs
LOCALISATION AND VOICEOVER
Translation
TV adaptation
Casting
Voiceover direction
Voice handling and recording in Milan, Turin,
Rome and London, including the use of Protools,
Source Connect, IPdtl
Management of voiceovers by Italian and foreign celebrities
Mixing
MASTERING
Multilingual mastering and M&E (international soundtracks)
Standardisation of levels for individual countries
Dolby 5.1
Dolby E
DCI and AGCOM audio
KDM handling
SUBTITLING
Standard CEA-608 o EBU-STL subtitles
Standard txt UTF8 with SRT extension
Interop subtitles with TI CineCanvas DCI specifications
SMTPE standard 428-7 subtitles
COMMUNICATION
Naming
Packaging
Design and Execution of promotional campaigns in all media
Radio and TV commercials
Press releases
Social and viral web campaigns
Brand and character guideline kits
Below the line and sales kits
SOCIAL
Creation and management of community content and animation
User Content generation (crowd sourced content)
Budget strategy and planning for generation of online buzz and hype
Management of publicity campaigns on social media
Facebook apps
MOBILE
Augmented Reality solutions
Multiple SMS with personalised sender
Creation and management of apps for smartphones and tablets
GAMING
Design of interactive mini-games with animated characters
Online games management
PRODUCTION
Development of jingles, characters and complete series
Production of 2D, 3D, stop motion and clay stop motion animation, also for third parties
Production, duplication and printing of physical media and packaging of all types
POST PRODUCTION
Editing
Video special effects
360 degree video
Compositing
Composition of original music
Royalty-free and rights-managed music
Audio special effects
In-house production of Foley sound effects
Sound design with library sound effects
CONVERSION AND STAMPING
From and for any physical or digital platform:
SD, HD, 2K, 4K flat, academy, scope,
stereoscopic and spherical.
From and for any frame rate, including HFR
From and for any aspect ratio
IMX, BETACAM HD, BETACAM HD SRL,
DIGIBETA, XDCAM
DELIVERY
DCP creation from and for all standard formats
Compliance with standards requested
TQC with D-cinema labs
Delivery via dedicated internal server, with 200 Mbps internet connection
Delivery via in-house runner or courier
PROMOTION
Design and execution of
- product launches
- promotional initiatives
- events
- web buzzes
- co-marketing
DISTRIBUTION
Sales in newsagents and large-scale outlets
E-COMMERCE
Direct online sales
Video on demand
Online sales of physical items
Complete website construction and management
Business automation solutions with management principles and ERP
Logistics management
WEB
Landing pages
Mini Websites
Blogs
Forums
Mailings
SEO
SEM Article Marketing
Video distribution on proprietary platform and video portals
Live streaming of events
Hosting, housing, co-location
